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Launch Your Online Business Idea With Clarity

Over-educated but under-earning or haven't even started yet? TrueLane™ AI helps you cut through the noise, choose an aligned online business lane, and map a realistic 30–90 day starting plan.

Start in the Right Lane

You’ve done the courses, watched the YouTube breakdowns, bought the templates.


But when it comes to choosing one clear online business lane, you still feel all over the place.

TrueLane™ AI is a guided assessment and insight system that helps you:

  • Understand how you’re wired to work.

  • Match that wiring to an online business lane that actually fits you.

  • Turn that lane into a simple 30–90 day starting roadmap you can follow with limited time and budget.

Instead of another giant course or high‑ticket coaching program, you get a calm, honest AI coach that helps you decide:


“This is my lane. Here’s my next step.”

person using smartphone and MacBook
person using smartphone and MacBook

How TrueLane™ AI Works

A simple, three-part path from “I’ve tried everything” to “I finally know my lane and next steps.”

Step 1: Take the TrueLane™ AI Assessment (Free)

Answer a structured set of questions about your skills, preferences, constraints, and goals.

TrueLane’s AI analyzes your answers to understand how you’re actually wired to work and earn online.

A friendly woman thoughtfully taking an online quiz on her laptop.
A friendly woman thoughtfully taking an online quiz on her laptop.
Step 2: Discover Your Business Lane

Based on your responses, TrueLane™ AI matches you to a lane that fits you (for example: Builder, Coach, Creator, Curator, or Connector) and explains why that lane makes sense for you, in plain language.

You’ll get a clear report you can refer back to, instead of another overwhelming dashboard.

When you’re ready, you can upgrade to a detailed TrueLane™ Deep Dive report.
It gives you:

  • 3 Personalized niche business ideas.

  • A clear plan for exactly how you get paid.

  • How to attract customers using your natural voice.

Step 3: Get Your TrueLane™ Deep Dive Report (Low‑Cost Upgrade)
A clean desk with a notebook open to a 90-day business plan outline.
A clean desk with a notebook open to a 90-day business plan outline.
A confident person smiling while reviewing their online business progress on a tablet.
A confident person smiling while reviewing their online business progress on a tablet.

Note: TrueLane™ is in early access. Join the waitlist to be the first to try the assessment and get access to special beta pricing on the Deep Dive report.

Is TrueLane.online™ Right for You?

Designed for smart, self‑directed beginners who are tired of starting over.

  • You’re looking for a “six‑figure in 90 days” promise.

  • You already have a proven, profitable online business model you’re happy with.

  • You want someone to build your entire business for you.

  • You’re not willing to answer questions honestly or reflect on how you really like to work.

  • You’re over‑educated but under‑earning in online business.

  • You’ve tried following popular models (high‑ticket coaching, generic courses, content‑only) and none of them quite fit.

  • You’re juggling multiple ideas and feel stuck choosing one lane to commit to.

  • You prefer calm, honest guidance over hype and “get rich quick” promises.

  • You want a realistic, aligned starting point you can follow alongside a job, family, or other responsibilities.

Probably not for you if…
Perfect for you if…

Why I Built TrueLane™

Hi, I’m Madelein, the founder of Online Launch Maven and creator of TrueLane™.

After years of over‑learning and under‑earning, I realized the problem wasn’t that I needed more information. The real problem was that I kept trying to squeeze myself into business models that didn’t fit how I’m wired.

So instead of building another massive course or high‑ticket program, I built TrueLane – the practical decision tool I wish I’d had when I started.

My goal is simple:
Help smart, self‑directed beginners like you stop copying other people’s lanes and finally commit to your own.

Get Started with TrueLane™ AI

Join the waitlist to be first in line when TrueLane™ AI opens to the public.

Frequently asked questions

Is TrueLane™ AI a course or a coaching program?

Neither. TrueLane is a guided AI assessment and decision tool. It helps you choose an aligned online business lane and gives you a clear starting roadmap. You can then decide which courses, coaches, or tools you actually need – instead of buying everything.

How long will the assessment take?

The core assessment is designed to take around 10–20 minutes. It’s in‑depth enough to be useful, but not so long that you never finish.

What if I already have a business idea?

Great. TrueLane™ can help you sanity‑check whether your idea fits your lane, or whether you’re trying to force yourself into a model that doesn’t match your strengths and constraints.

Do I need to be “techy” to use this?

No. TrueLane™ AI uses AI behind the scenes, but the experience for you is simple: answer clear questions, then read the insights and next steps in plain language.

Is this a get‑rich‑quick thing?

Absolutely not. TrueLane™ is for people who are done with hype. It’s designed to help you choose a realistic, aligned lane and make meaningful, sustainable progress – not to promise overnight results.