Tools & guides to clarify and launch
Start with the TrueLane assessment, then explore the curated tool stack I actually use to build, market, and run Online Launch Maven.
The TrueLane™ assessment
The fastest way to find your lane. A guided assessment that maps how you are wired to work to a realistic online income model and a clear starting path, in about 10 to 20 minutes.
My resource stack
The tools I actually use to build, market, and run Online Launch Maven, curated so you do not have to guess.
35 tools across 9 categories
Vibe-Coding Tech Stack
Bolt.new
Prompt-to-app builder. Spin up full-stack web apps in minutes, no dev environment needed. Use my referrer link for 20% off your plan.
Claude Code
FavouriteAnthropic's agentic coding tool. Reads your codebase, edits files, and runs commands right in your terminal.
Codex (OpenAI)
OpenAI's cloud coding agent that plans, writes, and reviews code across your repo, then opens a pull request.
Emergent.sh
AI-powered dev environment that helps you build and iterate on full-stack projects fast.
Google AI Studio
Free access to Gemini models for building, testing, and prototyping AI-powered features.
GLM Coding Plan (Z.ai)
Powerful AI coding environment plan for rapid prototyping, iteration, and full-stack development using advanced AI models.
AI Tools
Claude
FavouriteMy go-to AI for writing, research, strategy, and building with Claude Code. Genuinely the most thoughtful model.
Perplexity
FavouriteAI-powered search that actually cites its sources. My first stop for research and quick fact-checking.
Gemini
FavouriteGoogle's multimodal AI, excellent for long-context tasks and integrates with Google Workspace.
ChatGPT
OpenAI's flagship model. Great for brainstorming and as a second opinion alongside my other AI tools.
Z.ai
AI-powered assistant for research, writing, and productivity tasks with a clean, focused interface.
Qwen
Alibaba's versatile AI assistant, strong at multilingual tasks, coding, and long-context understanding.
Marketing Tools
Big Ideas DB
A searchable database of proven marketing campaigns and copywriting swipe files to help you find the right big idea for your next launch.
Scale.gg
All-in-one platform for running challenges, cohorts, and community-based marketing programmes.
Systeme.io
All-in-one funnel builder, email marketing, and course platform. Generous free plan to get started.
LeadCreator.ai
Create professional, printable lead magnets with AI. Just enter your URL and it does the heavy lifting.
Canva
My go-to for social graphics, presentations, and quick design tasks. The free plan covers most needs.
Hostinger
Fast, affordable web hosting with an AI website builder. This site runs on Hostinger Cloud.
Content Creation & PLR
Keywords & SEO
Keywords Everywhere
Browser extension that shows search volume, CPC, and competition data right on Google and YouTube.
TubeBuddy
YouTube channel management and SEO toolkit: keyword research, tag suggestions, and A/B testing for thumbnails.
VidIQ
YouTube analytics and keyword research tool: track video performance, find trending topics, and grow your channel faster.
Video Production
MS Clipchamp
Free Windows video editor with simple timeline editing and AI features. Great for quick turnaround videos.
CapCut
Fast, mobile-friendly video editor with strong AI tools, great for short-form content and reels.
OBS Studio
Free, open-source screen recording and live streaming. My choice for recording course content and tutorials.
ShareX
Free Windows screenshot and screen recording tool with annotation, scrolling capture, and direct upload.
Productivity
Website & Domains
Email Tools
Brevo
Email marketing and automation platform with a solid free tier. Good for list building and sequences.
TinyEmail
Lightweight email marketing tool, simple, clean, and beginner-friendly for sending campaigns.
Hostinger Business Email
Professional email addresses tied to your domain, bundled with Hostinger hosting plans.
Zoho Mail
Ad-free business email with a generous free plan. Clean interface and solid deliverability.
Turn a resource into a real start
Open a tool, then put it to work with TrueLane or hands-on support, whatever keeps you moving.
Prefer email? madelein@onlinelaunchmaven.com or contact us