Legal

Terms & Conditions

The rules for using Online Launch Maven. Plain, fair, and intended to keep things clear for everyone.

Last updated · January 2026

These terms apply to https://onlinelaunchmaven.com. Our featured tool, TrueLane™, is hosted separately at truelane.online and is governed by its own terms, including any payments and refunds for TrueLane access.

Welcome

Welcome to Online Launch Maven. These terms and conditions outline the rules and regulations for the use of Madelein Vermeulen (trading as Online Launch Maven)'s website, located at https://onlinelaunchmaven.com.

By accessing this website, we assume you accept these terms and conditions. Please do not continue to use Online Launch Maven if you do not agree to all of the terms stated on this page.

A note on outcomes

Online Launch Maven and TrueLane™ provide guidance, assessments, and resources to help you clarify and act on an online income direction. They do not guarantee any specific income, result, or outcome. Your results depend on your own effort, decisions, and circumstances.

Payments & refunds

Sprints and services are scoped on a call or by email before any invoice is issued. Where a card payment is taken in connection with these services, it is processed by Paystack, our payment gateway. Paystack acts as a payment processor only; it is not the seller or merchant of record. Madelein Vermeulen (trading as Online Launch Maven) is the seller, and is responsible for invoicing, taxes, refunds, receipts, and any other merchant obligations arising from the sale.

Card and bank details are handled by Paystack and are not stored by Online Launch Maven. We only receive the transaction details needed to confirm payment and deliver the service.

Because sprints are scoped and delivered services rather than off-the-shelf products, fees are generally non-refundundable once work has begun. If work has not yet started, or in the case of a verifiable billing error, contact us at madelein@onlinelaunchmaven.com and we will work with you, and with Paystack where applicable, to resolve it fairly. Statutory consumer rights under the South African Consumer Protection Act are not excluded by this paragraph.

Cookies

The website uses cookies to help personalise your online experience. By accessing Online Launch Maven, you agree to the use of the required cookies. A cookie is a small text file placed on your device by a web server. Cookies cannot be used to run programs or deliver viruses to your computer.

We may use cookies to collect, store, and track information for statistical or marketing purposes. You have the ability to accept or decline optional cookies. Some cookies are required for the website to function and do not need your consent. Please be aware that by accepting required cookies, you may also accept third-party cookies used by third-party services integrated into the site.

Licence

Unless otherwise stated, Madelein Vermeulen (trading as Online Launch Maven) and/or its licensors own the intellectual property rights for all material on Online Launch Maven. All intellectual property rights are reserved. You may access this material for your own personal use, subject to the restrictions in these terms.

You must not:

  • Republish or redistribute material from Online Launch Maven.
  • Sell, rent, or sub-licence material from Online Launch Maven.
  • Reproduce, duplicate, or copy material from Online Launch Maven.

User comments & contributions

Where parts of this website allow users to post and exchange opinions or information, Online Launch Maven does not filter, edit, publish, or review comments before they appear. Comments do not reflect the views and opinions of Online Launch Maven, its agents, or affiliates. They reflect the views of the person who posts them.

You warrant and represent that:

  • You are entitled to post the content and have all necessary rights to do so.
  • Your content does not infringe any intellectual property right of any third party.
  • Your content is not defamatory, offensive, indecent, or otherwise unlawful.
  • Your content will not be used to solicit or promote unlawful activity.

Online Launch Maven reserves the right to monitor all comments and remove any that are inappropriate, offensive, or breach these Terms. You grant Online Launch Maven a non-exclusive licence to use, reproduce, and edit your comments in any form or medium.

Hyperlinking to our content

The following organisations may link to our website without prior written approval: government agencies; search engines; news organisations; online directory distributors (in the same manner they hyperlink to other listed businesses); and system-wide accredited businesses (excluding not-for-profits, charity shopping malls, and charity fundraising groups).

These organisations may link to our home page or publications so long as the link is not deceptive, does not falsely imply sponsorship or endorsement, and fits within the context of the linking party's site.

Content liability & reservation of rights

We shall not be held responsible for content that appears on your website. You agree to protect and defend us against all claims raised on your site. No links should appear on any website that may be interpreted as libellous, obscene, or criminal, or that infringes the rights of any third party.

We reserve the right to request that you remove any or all links to our website, and to amend these terms and our linking policy at any time. By continuously linking to our website, you agree to be bound by these terms.

Disclaimer

To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and its use. Nothing in this disclaimer will limit or exclude our or your liability for death or personal injury, fraud or fraudulent misrepresentation, or any liability that cannot be excluded under applicable law.

As long as the website and the information and services on it are provided free of charge, we will not be liable for any loss or damage of any nature. We do not warrant that the information on this website is complete, accurate, or up to date.

Contact

Questions about these terms? Email madelein@onlinelaunchmaven.com. See also our Privacy Policy.